Mixed Use Developments - Magic Ice USA

Turning Mixed-Use Developments into Holiday Attractions

Seasonal Ice Rinks That Drive Traffic, Revenue & Experience

Mixed-use destinations across the U.S. are redefining the holiday season with immersive experiences that go far beyond twinkle lights and Santa photos. Magic Ice USA partners with lifestyle-driven properties – blending retail, dining, entertainment, and residential – to install custom seasonal ice rinks and ice slides that serve as festive centerpieces. These attractions bring joy, increase foot traffic, and generate measurable revenue across all tenant types.

These installations do more than just draw a crowd—they extend visitor dwell time, encourage repeat visits, boost cross-tenant sales, and offer turnkey opportunities for branding and sponsorship. Whether it’s an urban entertainment district, a suburban live/work/play community, or a revitalized town center, Magic Ice has the experience and creative muscle to deliver unforgettable winter activations.

Success Stories: Ice Rinks That Move the Needle

The Rink at MarketStreet – Lynnfield, MA

New England’s Premier Open-Air Lifestyle Destination

Seasonal centerpiece that droves foot traffic and family outings
Encouraged longer retail and dining visits
Promoted ongoing tenant promotions and cross-branding
Supported MarketStreet’s position as a regional holiday destination

The Ice at Park Place – Leawood, KS

A Midwest Mixed-Use Hub Comes Alive for the Holidays

Community-driven activation in a lifestyle setting
Extends visitor dwell time and energizes weekend activity
Enhances holiday programming with themed events and activations
Offers valuable brand visibility for tenants and local sponsors

Block 59 – Naperville, IL (Launching 2025)

Holiday Magic at a Dynamic Shopping, Dining & Entertainment Destination

Seasonal attraction developed in partnership with Brixmor Property Group
A 60’ x 120’ custom rink with skate rentals and online ticketing
Designed to enhance the site’s public realm and holiday offerings
Expected to drive increased traffic and elevate Block 59’s regional profile

Why Mixed-Use Developments Choose Magic Ice USA

Boost Foot Traffic – Seasonal attractions activate public spaces and common areas
Drive Sales Across Categories – Encourages shopping, dining, and extended visits
Create Destination Appeal – Make your property a must-visit holiday experience
Offer Monetization & Sponsorship – Branding, ticketing, and naming rights packages
Turnkey Execution – Full-service design, installation, operations, and support

Let’s Make Your Property the Holiday Highlight of the Season

With 1,000+ installations and over 40 years of experience, Magic Ice USA is the trusted seasonal ice partner for shopping centers,REITs, and destination developers nationwide.

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Each season, The Rink at Campus Martius Park becomes the centerpiece of winter in Detroit, and Magic Ice plays a huge role in making that possible. Powered by Magic Ice, the rink draws consistent foot traffic that benefits downtown restaurants, shops, and hotels all season long. It’s a community tradition and a key driver of winter tourism and economic activity in the heart of Detroit.

David Cowan, Chief Public Spaces Officer - Downtown Detroit Partnership

The Charlotte Knights have been working with Magic Ice for the last four years with a full-size ice rink and a 10-lane snow tubing hill for our annual holiday light festival and it has been a tremendous partnership. We have seen thousands of people, from all parts of the country and world, come through our gates to enjoy these winter activities. Being THE premiere holiday experience in Charlotte would not be possible without the great relationship we’ve built with Magic Ice. They are experts in creating fun, operationally turn-key ice activities for all ages to enjoy and we hope to continue to build on this partnership for future holiday seasons!

Grace Eng, VP Special Events, Charlotte Knights | Truist Field

The rink is a central attraction in Baltimore Harbor, serving as a perfect starting point for a day of festive fun along the waterfront with nearby shops, and restaurants. With streamlined pricing, easy online ticketing, professional rink management, and convenient skate rentals, Magic Ice helped make the Inner Harbor Ice Rink experience more accessible, less stressful, and truly memorable for families.

Amber Chavis, EVP - Waterfront Partnership Baltimore

Magic Ice has transformed PPG Place into Pittsburgh’s premier winter destination. With over 100,000 visitors annually to our ice rink, this partnership has become the cornerstone of our winter programming. The rink consistently draws families from across the region, with weekend attendance often exceeding 3,000 skaters per day. Economically, the rink has been a catalyst for increased foot traffic throughout PPG Place and the surrounding downtown area. Retailers report a 30% increase in sales during rink season, while restaurants enjoy fully booked weekends. The ripple effect extends throughout downtown, creating a vibrant winter economy when many cities experience seasonal downturns.

Jessica Canovali, Manager JLL - PPG Place Pittsburgh

Magic Ice has been a trusted partner of ours for the past decade. We have always been pleased with their rink installation and service throughout our ice rink season. Our rink is in a downtown location which makes for a complex load in and load out and the Magic Ice team helps ensure it’s a smooth process.

Sharon Alton, SVP - Downtown Denver Partnership

It was great working with the Magic Ice team on the installation of this project. The ride itself received a lot of local media attention and was a unique offering amongst our other Winter Attractions at Navy Pier.

Dylan Hankey, Director of Programming and Production Arts, Culture and Engagement - Navy Pier Chicago