Turning Sports Complexes into Winter Revenue Powerhouses

Maximizing Off-Season Potential with Ice Attractions

Many large sports complexes and fields remain underutilized during the winter months, missing valuable opportunities for fan engagement and revenue generation. At Magic Ice USA, we help sports venues transform their facilities into winter wonderlands, creating seasonal attractions that drive attendance, increase sponsorship opportunities, and maximize revenue during the off-season.

By leveraging existing stadium infrastructure, we install custom ice rinks, thrilling ice slides, and festive winter experiences that keep venues active, profitable, and at the center of community celebrations. Whether for professional stadiums, minor league ballparks, or large multi-sport complexes, we provide a turnkey, fully managed solution that makes it easy to create a new seasonal revenue stream.

Success Stories: Transforming Stadiums into Winter Destinations

Light the Knights Winter Festival – Truist Field (Charlotte, NC)

Turning a Baseball Stadium into a Holiday Wonderland

Features a large seasonal ice rink and an 8-lane ice slide
Attracts families, sports fans & holiday tourists
Creates new sponsorship & branding opportunities
Generates incremental revenue during the baseball off-season

Winterland at Gallagher Way – Wrigley Field (Chicago, IL)

Bringing Holiday Magic to an Iconic Ballpark

Transforms Wrigley Field into a stunning winter attraction
Offers ice skating experiences for fans, locals & tourists
Increases stadium utilization & event revenue in the off-season
Reinforces Wrigley Field as a year-round destination

Hunt Armory (Pittsburgh, PA)

Revitalizing a Historic Venue

Converts the unused historic Hunt Armory into a dynamic winter destination
Installs a custom ice rink that attracts community members and sports enthusiasts
Generates off-season revenue and creates new local sponsorship opportunities
Enhances the cultural and recreational offerings of the venue

Dick’s Sporting Goods House of Sports Complexes

Transforming Multi-Sport Venues into Winter Wonderlands

Customized installations at locations in Johnson City, NY; Minnetonka, MN; Victor, NY; and Pittsburgh, PA
Converts large, open-air sports facilities into festive, revenue-generating winter attractions
Boosts fan engagement during dormant periods with unique ice rink and slide experiences
Provides a new, versatile venue for community and corporate events during the off-season

Why Sports Venues Choose Magic Ice USA

Revenue-Generating Activation: Monetize unused stadium space in winter
Maximize Fan Engagement: Keep sports venues active & vibrant in the off-season
Attract sponsors with a unique seasonal event
Custom Solutions for Any Stadium: Rinks, slides & attractions designed for any field size
Turnkey & Hassle-Free: We handle design, installation & operations

Turn Your Sport Complex Into a Winter Destination!

With 40+ years of experience and 1,000+ installations, Magic Ice USA is the trusted partner for sports venues looking to activate their stadiums and drive off-season revenue.

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Each season, The Rink at Campus Martius Park becomes the centerpiece of winter in Detroit, and Magic Ice plays a huge role in making that possible. Powered by Magic Ice, the rink draws consistent foot traffic that benefits downtown restaurants, shops, and hotels all season long. It’s a community tradition and a key driver of winter tourism and economic activity in the heart of Detroit.

David Cowan, Chief Public Spaces Officer - Downtown Detroit Partnership

The Charlotte Knights have been working with Magic Ice for the last four years with a full-size ice rink and a 10-lane snow tubing hill for our annual holiday light festival and it has been a tremendous partnership. We have seen thousands of people, from all parts of the country and world, come through our gates to enjoy these winter activities. Being THE premiere holiday experience in Charlotte would not be possible without the great relationship we’ve built with Magic Ice. They are experts in creating fun, operationally turn-key ice activities for all ages to enjoy and we hope to continue to build on this partnership for future holiday seasons!

Grace Eng, VP Special Events, Charlotte Knights | Truist Field

The rink is a central attraction in Baltimore Harbor, serving as a perfect starting point for a day of festive fun along the waterfront with nearby shops, and restaurants. With streamlined pricing, easy online ticketing, professional rink management, and convenient skate rentals, Magic Ice helped make the Inner Harbor Ice Rink experience more accessible, less stressful, and truly memorable for families.

Amber Chavis, EVP - Waterfront Partnership Baltimore

Magic Ice has transformed PPG Place into Pittsburgh’s premier winter destination. With over 100,000 visitors annually to our ice rink, this partnership has become the cornerstone of our winter programming. The rink consistently draws families from across the region, with weekend attendance often exceeding 3,000 skaters per day. Economically, the rink has been a catalyst for increased foot traffic throughout PPG Place and the surrounding downtown area. Retailers report a 30% increase in sales during rink season, while restaurants enjoy fully booked weekends. The ripple effect extends throughout downtown, creating a vibrant winter economy when many cities experience seasonal downturns.

Jessica Canovali, Manager JLL - PPG Place Pittsburgh

Magic Ice has been a trusted partner of ours for the past decade. We have always been pleased with their rink installation and service throughout our ice rink season. Our rink is in a downtown location which makes for a complex load in and load out and the Magic Ice team helps ensure it’s a smooth process.

Sharon Alton, SVP - Downtown Denver Partnership

It was great working with the Magic Ice team on the installation of this project. The ride itself received a lot of local media attention and was a unique offering amongst our other Winter Attractions at Navy Pier.

Dylan Hankey, Director of Programming and Production Arts, Culture and Engagement - Navy Pier Chicago